Marketing Archives | Astute

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Mapping the Customer Journey: What Insights You Need (and How to Get Them)

What types of insights do you need to drive successful customer journey mapping efforts? Here are a few you shouldn't do without.

Brand Perception: How to Measure, Monitor, and Improve It in the Age of CX

What people think of a brand can make or break it. So, how can you measure people's perceptions of your brand, and what can you do to lift them?

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Social Commerce: Know the What, Why, Where and How

Social commerce is a growing trend and revenue stream in the world of e-commerce. But what is it, exactly?

How to Pull Insights from Your CRM – Part II: Business Insights

Learn the key metrics that can help contact centers deliver insights to other areas of the business.

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Digital Accessibility: Why You Should Care and What to Do

Digital accessibility makes online content available to all users, including those with disabilities. Learn why and how to prioritize accessibility.

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6 Ways to Deliver In-App Support for Customers on the Go

Enterprises are making huge investments in mobile. Yet apps are often lacking effective in-app support.

2019 Marketing Technology Landscape by ChiefMartec

Making Sense of the 2019 Marketing Technology Landscape

The martech landscape keeps expanding, and Voice of the Customer plays a key role in any marketing stack.

4 Ways You Can Increase Higher Education Enrollment Using the Voice of the Student

Looking to boost student enrollment? Engaging prospective students for their feedback is the key. Here's how.

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3 Skills of a Customer-Centric Marketer

What does customer-centric marketing entail, and how do you get there? Here are 3 skills you need to master.

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The Digital Customer Lifecycle

The customer journey includes four customer lifecycle stages. Here's a closer look at each of these.