Today, every data driven company lives and breathes web analytics that are solely based on online visitor behavior. However, the reality is that web analytics only tells half the story. It can tell you what happened, but it can’t tell you why it happened.
To truly understand a visitor's behavior, you need to understand what they are thinking. Are you listening?
Leverage the voice of your customers to contextualize your web analytics.
Align your marketing strategies to your visitor's intentions, needs and expectations.
Access additional segmentation capabilities to better understand your visitors' behavior
Put your customer at the heart of all your business decisions
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