With so much money being left on the table, it is crucial to look at the reasons why purchasers did not convert.
This report looks at eCommerce industry data from 2016, with a focus on why shoppers visit your site, the reasons why they were unable to make a purchase and the sequential financial impact.
The average % of visitors who visit with the intent to purchase
The top 4 reasons why shoppers couldn't convert during their visit
What shoppers do and where they go when they don't convert
3 things you can do to recover as much missed opportunity as possible
How to quickly start leveraging special eCommerce digital audience segments to dramatically boost conversions
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iPerceptions is a leading digital customer research company that is evolving digital analytics, enriching marketing technologies and improving customer experience for over 1,500 brands across 80 countries.
Brands that have boosted THEIR conversions with iPerceptions