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the alamo in san antonio texas
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Jun 23, 2017

Round-Up: 6 Hot Topics from Astute Connect 2017

Earlier this month, Astute Solutions hosted customers from all across the nation at our annual customer conference, Astute Connect, in San Antonio, Texas. Attendees enjoyed three days of informative presentations, hands-on product training, and of course, a little sight-seeing! Conference attendees included leaders from major consumer brands and Fortune 500 firms. Here’s a round-up of the six topics they couldn’t stop talking about.
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Jun 12, 2017

5 Unbreakable Rules of Brand Reputation Management

Corporate executives attribute about 25% of their total market value just to their brand reputations. Wisely, 88% of them are focusing specifically on risks to that reputation as a key business challenge. Warren Buffett famously said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Act now to protect your brand reputation by following these five rules.
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using twitter on smartphone as example of social crm
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Mar 13, 2017

5 Awesome Ways You’ll Benefit from Social CRM

The ability to listen to what customers are saying about you, your brands, products, and services is incredibly beneficial. But by itself, social media does not offer insight into how you can improve customer relationships, service, products, or operations. You need a social CRM program with the right tools, people, and processes in place if you hope to bridge the gap between gathering social data and strengthening customer relationships.
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social media team collaborating on command center project
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Jan 20, 2017

3 Best Practices for Your Social Command Center

A popular trend in the world of social media marketing is the social command center, which has been plagued by many of the same issues as other social tactics. Lack of integration into the rest of the business leads to (valid) questions about the value command centers provide. As Gartner analyst Christi Eubanks explained, companies need to "ensure your command center is a vehicle for maturity and productivity and not just a shiny toy."
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red bowl of cereal
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Dec 30, 2016

3 Ways Social Media Management Tools Make You a Better Marketer

It's like trying to eat a bowl of cereal with a toothpick -- the right tools just make things easier! For social marketers and community managers, having great social media management tools in your toolkit is critical to success. These tools must address three main areas: listening to the social media conversation, responding to customer or prospect questions and comments, and distributing content.
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smiling customer engagement on mobile symbolizing customer service goals and objectives being accomplished
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Oct 7, 2015

Customer Engagement in the Mobile Moment

Epictetus, the stoic Greek philosopher, once said, “God gave man two ears but only one mouth, that he might hear twice as much as he speaks.” One has to wonder what Epictetus would say now in the 24/7, hyper-connected flow of content via social media and seemingly unlimited entertainment streaming?! Organizations paying close attention can strategically influence these experiences by interacting with their prospects and customers at exactly the right time.
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tired professionals at desk in front of laptop
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Sep 23, 2015

Do Your Social Media Listening Tools Have Selective Hearing?

Brands can fail to have effective social engagement when their social media management tools are unable to hear and interpret structured and unstructured data from the web. True social listening is the sum of hearing and interpretation. Astute Social has a custom-built web crawler not found in any other tool that thoroughly examines the web. The web crawler has a unique natural language processor that is able to understand unstructured data on blogs, forums, or message boards like the structured data available on social media sites.
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