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customers using messaging apps
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Nov 5, 2017

The 8 Messaging Apps Marketers Need to Know

Messaging apps can be a marketer’s dream. They make up 6 of the 10 top smartphone apps globally, and their popularity keeps growing, especially among Millennials and Generation Z teens. As the space expands, existing platforms continue to evolve while new ones keep popping up. And each one has different implications for brands. Here are the important chat apps—both established and up-and-coming—to have on your radar.
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robot looking at laptop
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Nov 1, 2017

When Bots Reach Their Limit: The 4 Rules of Intelligent Escalation

Bots are ideal for providing personalized self-service, and in most cases, they can handle whatever the customer throws at them. But they will still encounter situations that require nuance and analytical thinking beyond their capabilities. That’s when they call in a human. To maintain the exceptional experience the customer has enjoyed so far, though, that escalation needs to be done intelligently.
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man using laptop and iphone
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Oct 12, 2017

The Bot Revolution: 5 New Laws of Customer Communication

Consumers are demanding to talk to brands as casually as they talk to their friends, and they expect an immediate response 24/7. Providing that level of service is impractical—if not impossible—for most brands, without using some form of automation. Until recently, though, the limitations of automated technology meant compromising the seamless, robust experience that’s been proven to create loyal customers. Now, bots are radically changing everything we know about customer communication.
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the alamo in san antonio texas
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Jun 23, 2017

Round-Up: 6 Hot Topics from Astute Connect 2017

Earlier this month, Astute Solutions hosted customers from all across the nation at our annual customer conference, Astute Connect, in San Antonio, Texas. Attendees enjoyed three days of informative presentations, hands-on product training, and of course, a little sight-seeing! Conference attendees included leaders from major consumer brands and Fortune 500 firms. Here’s a round-up of the six topics they couldn’t stop talking about.
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star wars droids
Featured
Jan 3, 2017

Making the Most of Chatbots and Artificial Narrow Intelligence in Customer Interactions

With so many business buzzwords out there these days, the true meaning can become easily lost. One such word? Seamless. A fancy word, but what does it mean and how does it apply for your business? Why should you care? As Forrester notes, “Successful brands focus on developing a seamless experience that ensures each touchpoint interconnects and contributes to the overall journey.”
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